Learn About our Company

We are the original Latitude Longitude Charms & Jewelry Collection. Our original concept jewelry was first created in 2007. Tracie Hippe, CEO and lead designer, created the concept of stamping coordinates on sterling silver and gold charms in her Atlanta, Georgia studio to give out as gifts for her friends and family to commemorate their favorite places and sentimental occasions. Shortly after her unique idea was discovered, she began receiving orders from high end destination resorts. In 2010, she received a national endorsement from the founder of Spanx, Sara Blakely, for her originality in innovative concepts.

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Today, the company continues to grow online. Tracie and her team are dedicated to making sure each charm is carefully crafted, hand finished and delivered to each customer in a wrapped gift box. Many many thanks to all of our loyal customers!!!

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